We discuss how lead generation works, the roles of the various players in the lead generation marketplace, the key regulatory risks arising under the Fair Credit Reporting Act, Telephone Consumer Protection Act, and Telemarketing Sales Rule, FTC enforcement cases, and CFPB supervisory concerns. We also discuss the impact of the Real Estate Settlement Procedures Act’s referral fee prohibition and fair lending/fair housing laws on lead generation involving mortgage-related services and state licensing issues triggered by lead generation.… Continue Reading
FTC announces settlement with lead generation company; Ballard Spahr to hold February 2 webinar on lead generation
The FTC announced last week that it has entered into a settlement with ITMedia Solutions LLC, a lead generation company, and a group of affiliated companies (collectively, ITMedia), and several individuals who served as officers of ITMedia, to resolve a complaint filed by the FTC in a California federal district court alleging that the defendants’ conduct violated the FTC Act and FCRA. … Continue Reading
Settlement likely in CFPB’s case against T3 Leads
It appears that Acting Director Mulvaney’s BCFP is about to settle a case that former Director Cordray’s CFPB filed in 2015 against D&D Marketing, which allegedly engages in lead generation for payday, tribal, and offshore lenders under the name T3 Leads. Based on the docket, the case appears to have been in active, heated litigation from the time it was filed until just recently. … Continue Reading
Is Online Lead Generation Inherently Deceptive?
This post is the third in a series we’re writing on the FTC’s workshop on online lead generation entitled Follow the Lead. In our first post, we explored how online lead generation works. In our second, we covered the role that disclosures can and should play. Here, we will discuss the allegation the CFPB and certain consumer groups raise that the industry is “inherently deceptive.”… Continue Reading
Disclosure Confusion in the Online Lead Generation Industry
This post is the second in a series we’re writing on the FTC’s workshop on online lead generation entitled Follow the Lead. In our first post, we explored how online lead generation works. Here, we will discuss two fundamental questions surrounding the role that disclosures can and should play in the industry: What should be disclosed to consumers?… Continue Reading
FTC releases agenda and panelists for lead generation workshop
The FTC has released the agenda and panelists for the workshop it will be holding on October 30, 2015 in Washington, D.C. on lead generation.
According to the agenda, the workshop will include case studies on how lead generation is used in the lending industry and education marketplace and a discussion of consumer protection issues raised by lead generation. … Continue Reading
CFPB denies lead generation company’s petition to modify or set aside CID
The CFPB has denied the petition of a lead generation company and its employee to modify or set aside a civil investigative demand (CID). As we reported, among the petitioners’ arguments for why the CID should be set aside was that the company is neither a “service provider” nor “covered person.” … Continue Reading
FTC to hold workshop on lead generation
The Federal Trade Commission will be holding a workshop in Washington, D.C. on
October 30, 2015 to explore the growing use of online lead generation in various industries, including consumer lending. The workshop is free and open to the public.
Participants in the workshop, “Follow the Lead: An FTC Workshop About Online Lead Generation,” will include industry representatives, consumer advocates, and government regulators. … Continue Reading